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View Full Version : Data and pharma: Not sexy for creatives, but really, really attractive for ... - The Drum



RetromanIE
14-12-2012, 13:37
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The Drum (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGfZNSdKVDCxVELHYPWbyLAMtSamw&url=http://www.thedrum.com/opinion/2012/12/14/data-and-pharma-not-sexy-creatives-really-really-attractive-investors)
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Data and pharma: Not sexy for creatives, but really, really attractive for ... (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGfZNSdKVDCxVELHYPWbyLAMtSamw&url=http://www.thedrum.com/opinion/2012/12/14/data-and-pharma-not-sexy-creatives-really-really-attractive-investors)
The Drum
Creston&#39;s “new boy” employs 26 people at its Richmond offices and specialises in fields such as iPad e-detailing (a way for pharma sales forces to interact with physicians, cut costs and get their drugs prescribed, usually through an online portal like ...

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