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RetromanIE
27-12-2012, 19:01
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Lucas and Legos: 4 Business Lessons From A Marketing Empire (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFO95kVfKTbDgR5LfAdXDTBdENkzw&url=http://www.business2community.com/marketing/lucas-and-legos-4-business-lessons-from-a-marketing-empire-0365106)
Business 2 Community
From day one, Lucas (creator of the Indiana Jones franchise too) has been on the leading edge of digital marketing (remember Raiders of the Lost Ark on Atari 2600?). The business alliance between Lucas and Lego was a natural fit. Lego gave Lucas yet ...

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[url=http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFO95kVfKTbDgR5LfAdXDTBdENkzw&url=http://www.business2community.com/marketing/lucas-and-legos-4-business-lessons-from-a-marketing-empire-0365106]More... (http://news.google.ie/news/more?ncl=dLJSWxQjWxIV2gM&ned=en_ie)