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View Full Version : Working with Licensed IP: the Good, the Bad and the Ugly - Gamasutra (blog)



RetromanIE
28-06-2011, 21:36
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Gamasutra (blog) (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHB8ejBxu2e4gzamn4jXdZhyCgGrg&url=http://www.gamasutra.com/blogs/EdwardDelCastillo/20110628/7877/Working_with_Licensed_IP_the_Good_the_Bad_and_the_ Ugly.php)
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Working with Licensed IP: the Good, the Bad and the Ugly (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHB8ejBxu2e4gzamn4jXdZhyCgGrg&url=http://www.gamasutra.com/blogs/EdwardDelCastillo/20110628/7877/Working_with_Licensed_IP_the_Good_the_Bad_and_the_ Ugly.php)
Gamasutra (blog)
Whether it was ET and Star Wars on the Atari 2600 or Enter the Matrix on the Xbox, game makers have always sought to have their games rise above their counterparts through the clever use of well-known brands and pre-existing marketing. ...

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