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View Full Version : Analysis: What can retailers learn from the One Direction marketing machine? - Retail Week



RetromanIE
12-09-2013, 09:24
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Analysis: What can retailers learn from the One Direction marketing machine? (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFhMvCQTPbzzJEONmy-vPfKN8aW1Q&url=http://www.retail-week.com/in-business/analysis-what-can-retailers-learn-from-the-one-direction-marketing-machine/5052835.article?blocktitle%3DIn-Depth%26contentID%3D5965)
Retail Week
... music industry to think about reinventing itself fast and come up with creative revenue sources such as brand partnerships, licensing deals, sticky loyalty schemes, customer experiences, creative gift cards, &#39;streams&#39; sold at a fraction [of the ...

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[url=http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFhMvCQTPbzzJEONmy-vPfKN8aW1Q&url=http://www.retail-week.com/in-business/analysis-what-can-retailers-learn-from-the-one-direction-marketing-machine/5052835.article?blocktitle%3DIn-Depth%26contentID%3D5965]More... (http://news.google.ie/news/more?ncl=d-a9ff47wN9EfcM&ned=en_ie)