Sega's Comic-Con Activation Involves a 7-Foot Alien Egg - Adweek

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<table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNFJF0hhZmZX0oz_vB29gVlCoVNEHg&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=CfDMU6D4DKyWyQPdy4GwDA&url=http://www.adweek.com/news/advertising-branding/segas-comic-con-activation-involves-7-foot-alien-egg-158999"><img src="//t3.gstatic.com/images?q=tbn:ANd9GcSDgJ8L3oJmRD4KiqR1yoIrEfLRJauD2 x4Ruj8DOV18CyxwSWMBdPqPT60vp-uFYwqpWgYpgEU" alt="" border="1" width="80" height="80" /><br /><font size="-2">Adweek</font></a></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNFJF0hhZmZX0oz_vB29gVlCoVNEHg&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=CfDMU6D4DKyWyQPdy4GwDA&url=http://www.adweek.com/news/advertising-branding/segas-comic-con-activation-involves-7-foot-alien-egg-158999"><b><b>Sega&#39;s</b> Comic-Con Activation Involves a 7-Foot Alien Egg</b></a><br /><font size="-1"><b><font color="#6f6f6f">Adweek</font></b></font><br /><font size="-1">Working with MJD Interactive, <b>Sega</b> will invite attendees to play a mobile game designed to promote Alien: Isolation. The player will need to use a hand-held motion tracker to keep tabs on a digital depiction of an the game&#39;s Alien character—all IRL as <b>...</b></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.ie/news/more?ncl=dTE83L1GSt1mdKM&authuser=0&ned=en_ie"><nobr><b></b></nobr></a></font></div></font></td></tr></table>

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