Learning from Sega's mistakes: betraying trust and over-squeezing products - Marketing

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<table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNHysiv58S1ogjthFiaiiFtKUFL1PA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778902028122&ei=qa-nVairCceE1Qbmnb-AAg&url=http://www.marketingmagazine.co.uk/article/1356208/learning-segas-mistakes-betraying-trust-over-squeezing-products"><img src="//t1.gstatic.com/images?q=tbn:ANd9GcTG_rQ2QCgM7es4m3nTnaIP-BT-OgpHW8nBaTpLoSLjkA6v5jF_o4zNUUyGjoDZKzSsCKF8vBg" alt="" border="1" width="80" height="80"><br><font size="-2">Marketing</font></a></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br><div style="padding-top:0.8em;"><img alt="" height="1" width="1"></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNHysiv58S1ogjthFiaiiFtKUFL1PA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778902028122&ei=qa-nVairCceE1Qbmnb-AAg&url=http://www.marketingmagazine.co.uk/article/1356208/learning-segas-mistakes-betraying-trust-over-squeezing-products"><b>Learning from <b>Sega&#39;s</b> mistakes: betraying trust and over-squeezing products</b></a><br><font size="-1"><b><font color="#6f6f6f">Marketing</font></b></font><br><font size="-1"><b>Sega</b> itself has finally acknowledged that this is a problem, with the company&#39;s chief executive and president admitting that it had "betrayed" the trust of its fans with the release of games that were sub-standard. The sales figures bear this out too <b>...</b></font><br><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNFgAlvWJd_29t5wQqWg8YJqh7qHww&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778902028122&ei=qa-nVairCceE1Qbmnb-AAg&url=http://www.breakingnews.ie/tech/shia-labeouf-appears-in-sega-promo-video-686549.html">Shia LaBeouf appears in <b>Sega</b> &#39;promo&#39; video</a><font size="-1" color="#6f6f6f"><nobr>BreakingNews.ie</nobr></font></font><br><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNHmwNFIABGpSXkdhzFjk_No1uM4Bw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778902028122&ei=qa-nVairCceE1Qbmnb-AAg&url=http://www.eurogamer.net/articles/2015-07-14-sega-adds-shia-lebeouf-meme-to-sonic-marketing"><b>Sega</b> adds Shia LeBeouf meme to Sonic marketing</a><font size="-1" color="#6f6f6f"><nobr>Eurogamer.net</nobr></font></font><br><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNHJb1lWlUZCieq5tDGdVGAPjmS7GQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778902028122&ei=qa-nVairCceE1Qbmnb-AAg&url=http://www.warpzoned.com/2015/07/sega-releases-trailer-for-fictional-shia-labeouf-dlc-for-sonic-generations/"><b>Sega</b> releases trailer for fictional “Shia LaBeouf DLC” for Sonic Generations</a><font size="-1" color="#6f6f6f"><nobr>Warp Zoned</nobr></font></font><br><font size="-1" class="p"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNGTeTFGfVDie9HFM9EJr4hsbQlVlA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778902028122&ei=qa-nVairCceE1Qbmnb-AAg&url=http://www.denofgeek.com/games/sega/36179/new-official-sonic-video-features-shia-labeouf"><nobr>Den Of Geek</nobr></a></font><br><font class="p" size="-1"><a class="p" href="http://news.google.ie/news/more?ncl=dxxfMeKcD3fVxGMLQGle0fQ2P4X1M&authuser=0&ned=en_ie"><nobr><b>all 43 news articles&nbsp;&raquo;</b></nobr></a></font></div></font></td></tr></table>

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