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Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money
Adweek
Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these aren't just your run-of-the-mill video games.
This arcade machine runs on empty plastic bottlesCNET
'Happiness Arcade' makes recycling funGMA News
Coca Cola Arcade Machine Encourages Gamers To RecycleThe Inquisitr
Gizmodo -Ubergizmo -Gizmodo Australia
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